An inside Look at Effective Postcard Advertising

February 27th, 2010 No Comments   Posted in Make Money

Postcard advertising, unlike tourism postcards or other forms of postcards are an alternative or a complementary mode of advertising with endless options as opposed to catalogs, letters and flyers. Postcard advertising can be either direct-mail or non-mail advertising with each having its own merits and demerits. Direct mail advertising postcards are sent via mail and received directly by the recipient. This form of advertising is commonly used by an organization targeting current and prospective customers and has the advantage of having the recipient seeing the message without the need to opening anything. Their small size however limits the amount of information that can be included, thus they do not carry much content. Since they are openly exposed, they are also not viable where privacy and security are a concern.

Many businesses however have been successful in using direct mail postcard advertising, such as realtors in advertising new listings, doctors and dentists in appointment reminders, political campaigns and businesses like movie rentals. Some authorities even permit these cards to take on a shape that matches the theme of the campaign they carry, adding to their effectiveness.

Non-mailed postcard advertising is where the cards are designed to raise awareness of a company, a service or a cause. This form of advertising is commonly seen in nightclubs, cinemas and restaurants and usually contains discreet advertising slogans to lure the young social and trendy 18-35 year olds who frequent these establishments to pick, save and show off these flash cards. In order to appeal to the target audience they therefore need to be really attractive and attention grabbing in addition to having an endless supply with changing adverts on them.

Because of content limitation, postcard advertising revolves around having the postcard display a headline, an offer, a claim of fame and a call to action. The headline tells the prospect what it is all about, the offer is a discount or a unique product or service, the claim of fame is your business credibility and the call to action is how the client should respond either by visiting a website, mail or making a call.

Remember that keeping it simple stupid, when it comes to postcard advertising is the best way. Effective advertising postcards have reasonable sized fonts and clear language. Even when there is plenty of white space, leaving blank spaces gives readers some breathing space. With some creativity, a little foresight and some design enhancements, postcard advertising can prove highly effective.

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How Yowza (iPhone Application) Can Save You Money

January 1st, 2010 No Comments   Posted in Make Money

The iPhone is more than just another phone or cool gadget. The iPhone comes with a number of applications which you can download for free or for a small fee. These applications make life easier, entertain and in the case of Yowza they can save you money.

What Is Yowza?

Yowza is an iPhone application that delivers coupons to your phone. Mobile coupons come from more than 10,000 retailers according to the website, including:

* Aveda
* Pizza delivery
* Spas
* Golf courses
* Restaurants
* Music stores
* Pier 1 Imports
* Jewelry stores
* Sears
* The Container Store
* Sporting Goods stores
* Dry cleaners
* Sporting events
And much more.

Here’s how it works:

Step One: Download Yowza onto your iPhone by visiting the Yowza website or the iPhone app store.

Step Two: Yowza begins immediately searching for store coupons in your geographic area. It searches up to 50 miles away.

Step Three: Visit the store and choose one of the offers.

Step Four: When you check out, show them your coupon on your iPhone. They’ll scan the barcode and you save money.

Yowza Features

In addition to Yowza searching for local offers and saving you money, you can push the notification button and Yowza will show you new deals and coupons.

Yowza shows you a map so you can get to your chosen store and save money right away. It also lets you track your savings so you can see how much money the application has saved you.

When it comes to saving money, if you already have an iPhone or are thinking about getting one, Yowza can be a great financial tool. Who doesn’t like to save money? Yowza is also environmentally friendly because no paper or ink is used and you don’t have to fuss with clipping coupons or searching your local newspaper inserts for deals. They’re on display for you right on your phone.

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Legitimate Ways to Earn Money Now

June 28th, 2009 No Comments   Posted in Make Money

Like most people, I’ve been strapped for cash recently as I try to outlast this recession. My hours at work have been reduced drastically, leaving me to try to make ends meet on lower take-home pay. I’m already draining my savings account to pay my monthly bills, so I need to find legitimate ways to earn money now. I’ve tried applying for a part-time job at fast food chains and stores like Wal-Mart and Target, but they get so many inquiries these days that they pretty much told me not to count on an interview. That means my only choice is to check online.

After spending a few days researching ways to earn money now, I think I’ve got a handle on how it’s done. There are a variety of options, but I’m going to focus on the easiest ones for the time being since I’m not really looking for long-term results here. I just want something that will help tide me over until hours at my regular job pick back up.

Anyway, one of the most popular ways to earn money now is by selling items on eBay. To do this, all I need is a free eBay account (which I already have), and some stuff to sell. It can be anything from DVDs that I no longer watch, used books, jewelry, clothes, CDs, or whatever else I think people will buy. This could be a good way to earn money now — and clear out some of the clutter in my house at the same time!

Another terrific way to earn money now is by taking paid online surveys. This used to be a time-consuming pursuit, but in recent years, a couple of good websites have sprung up to make the process a lot easier. These sites aggregate all the paid survey offers in one central location and serve as an intermediary for payouts. So instead of getting tons of checks for tiny amounts like $3 or $4, I can keep taking surveys until I accumulate $15 or $25 before requesting a check.

And finally, creating a website or blog can also help me earn money now. I can start a website or blog on just about any topic that suits my fancy, such as sports, knitting, stamp collecting, or photography. I can even start a fan page for my favorite celebrity or simply recount the daily happenings in my life. The topic really doesn’t matter. Once I get my website or blog up and running, I can then place Google AdSense on the site to make cash whenever a visitor clicks the ads. Or, I can sign up with a paid blogging service and generate extra income by promoting various businesses and services.

I’m encouraged by all these easy ways to earn money now. I can start doing all of these things immediately without spending much up front, and should see results relatively quickly. I doubt that any of the activities I’ve talked about would be able to sustain my lifestyle without the help of a “real” job, but they should work as short-term aids.

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Learn How Kids Can Make Money Now